彩盒包裝是指由塑料,卡紙和細(xì)瓦楞紙板這三種材料制成的折疊紙盒和彩色細(xì)瓦楞箱。它具有質(zhì)輕、便攜、原料來源廣泛、環(huán)保、印刷精美的特點(diǎn)。
近10年來,環(huán)球的彩盒用量每年在以3%-6%的速率增進(jìn)。從整個(gè)國(guó)際彩盒行業(yè)的增進(jìn)概略來看,興旺國(guó)度市場(chǎng)的增進(jìn)率正在逐漸放緩,而開展中國(guó)度的市場(chǎng)增進(jìn)率卻在疾速上升,中國(guó)彩盒市場(chǎng)更可謂"獨(dú)優(yōu)先風(fēng)流",成為天下上增進(jìn)速率快的市場(chǎng),增進(jìn)率到達(dá)了15%~20%,這種疾速增進(jìn)是令人鼓動(dòng)的。
固然,機(jī)會(huì)常常與應(yīng)戰(zhàn)并存,原資料價(jià)錢下跌;品牌樹立缺乏,環(huán)球化競(jìng)爭(zhēng)加劇,這些都在號(hào)令中國(guó)彩盒印刷業(yè)邁出"立異"步調(diào)。
在各種形式的紙包裝中,以彩盒包裝的發(fā)展為迅速,它廣泛應(yīng)用于煙草、食品、醫(yī)藥、日化等和人民生活信息相關(guān)的優(yōu)先域,并且需求還在不斷擴(kuò)大。在美國(guó),有80%的包裝印刷廠計(jì)劃轉(zhuǎn)至包裝彩盒生產(chǎn)優(yōu)先域;比較迅速,它廣泛應(yīng)用于煙草、食品、醫(yī)藥、日化等和人民生活信息相關(guān)的優(yōu)先域,并且需求還在不斷擴(kuò)大。在美國(guó),有80%的包裝印刷廠計(jì)劃轉(zhuǎn)至包裝彩盒生產(chǎn)優(yōu)先域
另一方面,由于激烈的市場(chǎng)競(jìng)爭(zhēng),越來越多的企業(yè)意識(shí)到產(chǎn)品的形象彩盒包裝在品牌營(yíng)銷中的重要性。而彩盒包裝由于其易加工,印刷效果精美等優(yōu)點(diǎn)而越來越受到企業(yè)的青睞,成為商品彩盒包裝的比較好選擇。隨著印刷技術(shù)和彩盒制造技藝的不斷進(jìn)步,將會(huì)有更多精巧實(shí)用、色彩華麗的彩盒包裝呈現(xiàn)在大眾眼前。我們可以相信,彩盒包裝印刷產(chǎn)業(yè)從現(xiàn)在至將來相當(dāng)長(zhǎng)的時(shí)期內(nèi)將會(huì)成為一個(gè)朝氣蓬勃、大有??吹漠a(chǎn)業(yè)。
跟著彩盒在包裝行業(yè)需求的不時(shí)擴(kuò)展以及彩盒包裝的財(cái)產(chǎn)鏈的日漸北上,不光南方地域的包裝印刷企業(yè)不時(shí)加大運(yùn)營(yíng)投資,擴(kuò)展廠房和購置新設(shè)置裝備擺設(shè),很多南邊企業(yè)也走出地區(qū)市場(chǎng),將投資建廠的眼光投向了首都、山東等開展?jié)摿甏蟮牡赜颉?/p>
Color box packaging refers to the folding carton and colored thin corrugated box made of plastic, cardboard and fine corrugated cardboard. It has the characteristics of light, portable, wide source of raw materials, environmental protection, and exquisite printing.
In the past 10 years, the use of color boxes around the world has increased at a rate of 3 % to 6 % per year. Judging from the overall development of the international color box industry, the rate of growth in the prosperous country's market is gradually slowing, while the rate of market growth in China is increasing rapidly, and the Chinese color box market is even more "a leader". It has become the fastest growing market in the world, and the rate of increase has reached 15 % to 20 %. This rapid increase is inspiring.
Of course, opportunities often coexist with the battle, and the price of the original data falls; The lack of brand establishment and intensified global competition have all led the Chinese color box printing industry to take a "different" step.
Among the various forms of paper packaging, the rapid development of color box packaging, it is widely used in tobacco, food, medicine, daily and other areas related to people's life information, and the demand is still expanding. In the United States, 80 % of packaging printing plants plan to transfer to the packaging box production field; In China, it is growing at a rate of 18 % a year. The higher profit of color box packaging and the huge consumption potential of color box printing have created great attraction for global color box packaging manufacturers throughout the country and even the world. They have rushed into the Chinese market at the first time to seize the opportunity.
On the other hand, due to the fierce market competition, more and more enterprises are aware of the importance of image color box packaging in brand marketing. And because of its easy to process, printing and other advantages and more and more favored by enterprises, become the best choice of commodity box packaging. With the continuous development of printing technology and color box manufacturing techniques, there will be more elaborate and practical color box packaging presented to the public. We can believe that the color box packaging and printing industry will be a vigorous and promising industry for a long period of time from now to the future.
As the demand of color boxes in the packaging industry expands from time to time and the property chain of color box packaging is gradually going north, not only the packaging and printing companies in the southern regions have increased their operational investment from time to time, expanded their factories and purchased new equipment and equipment, but many Southern companies have also stepped out of the regional market. The vision of investing and building factories has turned to the capital, Shandong, and other regions with great potential for development.